The Urgent Need for Change
The current healthcare system is fragmented, expensive, and unsustainable, putting quality care out of reach for too many. Thriiv Health is building a new path forward that is transparent, affordable, and designed to meet real needs. At Thriiv Health, we are addressing one of the most urgent challenges in U.S. healthcare: how to make personalized care affordable, accessible, transparent, and grounded in quality. The U.S. healthcare system is one of the most expensive and complex in the world, yet millions remain uninsured, underinsured, or burdened by deductibles so high that care becomes out of reach. Rising costs, inefficiencies, inequities, and lack of trust have created a crisis for both patients and providers. Thriiv Health was built to meet this challenge head-on, combining blockchain-powered transparency with tools that restore clarity, fairness, and empowerment to every healthcare interaction.
The U.S. Healthcare Landscape
Healthcare spending in the United States reached $4.9 trillion in 2023, an average of $14,570 per person and continues to grow at unsustainable rates, with premiums expected to rise another 20% by 2026. Despite this massive investment, outcomes lag behind other developed nations. Workforce shortages, administrative waste, and financial barriers leave patients underserved while providers burn out. The result is a fragmented, inefficient, and inequitable system that urgently demands innovation.
Affordability Challenges
In 2025, between 26 and 30 million Americans remain uninsured, with millions more projected to lose coverage if key provisions are not extended. Nearly one in four adults with insurance is considered underinsured, forced to navigate crippling deductibles and out-of-pocket costs. High-deductible health plans (HDHPs) now cover roughly half of private industry workers, with minimum deductibles rising to $1,650 for individuals and $3,300 for families. The consequences are clear: nearly 30% of the uninsured delay or skip care due to cost, and even those with coverage struggle with medical debt.
Administrative Waste
Administrative inefficiencies account for nearly 8% of all U.S. health spending, roughly double the average of peer nations. Hospitals alone spend $250 billion annually on administrative tasks, with total system-wide costs approaching $1 trillion. Insurer policies and compliance requirements add another $40 billion in overhead each year. This is not just wasted money, it’s wasted time, as providers are pulled away from patient care.
Medicaid Reform Pressures
Medicaid now costs nearly $1 trillion annually and faces mounting pressure for reform. Proposed federal changes could cut as much as $900 billion in funding over the next decade, with stricter requirements for eligibility and financing. While some reforms may expand rural health initiatives, millions could face reduced access if costs are not controlled.
Rural Access Gaps
For rural communities, access to care is often limited by distance, closures, and shortages. Two-thirds of all federally designated Primary Care Health Professional Shortage Areas are rural. Since 2013, more than 100 rural hospitals have closed, leaving residents to travel 20 miles or more for basic care. These areas face higher poverty and obesity rates but have fewer physicians per capita.
The Bottom Line
The U.S. healthcare system is at a breaking point, and the need for change has never been greater. Thriiv Health brings a blockchain-powered solution to a fragmented and costly system, delivering personalized, affordable, and transparent care. Thriiv Health positions itself squarely within this wave of transformation, offering HIPAA-compliant, decentralized tools that deliver personalization, affordability, and trust at scale. Its decentralized marketplace bridges the gaps for rural communities, connecting underserved patients to providers through secure telehealth, direct booking, and transparent pricing. By empowering consumers, supporting providers, and unlocking efficiencies, Thriiv Health is redefining how care is delivered and experienced. Join us in transforming healthcare into a system that works for everyone.
The Blockchain Opportunity
The blockchain healthcare market is at an inflection point. Valued at $1.37 billion in 2024, it is projected to reach $25.52 billion by 2034, with some estimates even higher. This growth is fueled by the need for secure data sharing, fraud prevention, and transparency in pricing and transactions. In 2022 alone, fraud and waste reduction through blockchain solutions saved nearly $100 billion. Thriiv Health positions itself squarely within this wave of transformation, offering HIPAA-compliant, decentralized tools that deliver personalization, affordability, and trust at scale.
Our Role in the Future of Healthcare
Thriiv Health directly addresses affordability, transparency, and healthcare access. Our platform reduces administrative waste by up to 15%, expands care delivery to underserved rural areas, and helps millions of uninsured, underinsured, and high-deductible plan holders gain clarity and confidence in managing their care. With a planned beta launch in Q4 2025, we aim to onboard 50,000 users in our first year, scaling through provider partnerships, consumer adoption, and Medicaid innovation pilots. Our revenue model, built on consumer subscriptions and marketplace fees, aligns with the broader shift toward value-based care while ensuring sustainability and growth.